Matinée is a beachwear brand made in Italy , born in 2019 from the creative flair of Giusy Piacente and part of Ocean Style Srl .

The brand debuted with the JAMAICA capsule collection, designed by the famous fashion influencer Chiara Biasi , which was an immediate success. The following year, the collaboration was renewed with the ICE CREAM TRUCK capsule collection, consolidating a winning stylistic synergy.

In 2021, Chiara Biasi took on the role of Creative Director , ushering in a new era for the brand: a renewed visual identity and the birth of the L'ÎLE collection, followed by Rebirth in 2022 — a tribute to the desire for rebirth and a new beginning.

In the following years Matinée evolved , remaining faithful to its founding values: inclusiveness, internationality and freedom of expression.

The collections reflect a contemporary and refined aesthetic, designed to enhance the uniqueness of each person.

In 2024 the brand inaugurates a new phase : a change in communication and marketing strategy marks the beginning of a process of repositioning its image , more mature and aware, without sacrificing its authenticity.

Thus was born the “Bonjour Matinée” campaign, a symbol of a new beginning, an essential aesthetic and a rediscovered soul — a collection that embodies elegance, boldness and modernity .

With an eye to the future, Matinée continues to evolve, keeping pace with the desires of its community and with the desire to tell an authentic, vibrant and ever-changing story.